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Konjoin analysis is a technique to measure consumer preferences
for attributes(specifications or features) of a product or service.
Konjoin analysis based on consumersubjectivity of some combination of the features
offered. Consumer subjectivity is measuredthrough the
ranks (rank) or scores (Likert scale). The analysis of quantitative
informationkonjoin can model consumer preference for some combination of product features.
Konjoin analysis consists of several stages. First, choose some combination of attributesand levels of each attribute. Furthermore, the combination of these attributes are ranked bysome respondents (consumers). Finally, analysis of respondents'
assessment conducted to determine consumer preferences.
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